In what does Rudd make this an engaging article? You should explore his used of (a) language (b) how he organises and structures the article (c) his use of facts, opinions, experience, history and any other types of content

The author uses lists to show the extensive care that McDonalds goes into for protecting their food. Visitors would have to ‘answer 20 health and safety questions, remove nail varnish, remove snickers bar and remove jewellery’. Such lists emphasise the safety concerns when making Big Macs and from this it makes the reader engaged because of the detail, however also the several health and safety guidelines that must be put in place to make our everyday food. In addition the author uses humour to engage us in the article because he shows ‘lettuce is just the tip of the iceberg’, and by bringing humour it makes the article more engaging because it makes this part of the passage different to the rest and thus engaging us in this phrase. The tone of the article is also quite informal, as he refers to how the sorting machine ‘cost a cool £350,000’, so it makes the article easy to read and as a result the article engages a wider audience due to its succinct fluidity. The writer also splits up the article into short, concise paragraphs however each paragraph =is in chronological order in order to engage the reader because it makes the article easier to follow and understand, and this simplicity makes each step more vivid and engaging. The author also uses short sentences that enable the reader to understand a concept with much more ease, on the other hand it also brings emphasis to such words like ‘Lunchtime’. Furthermore the author uses emphatic placement to engage the reader because it draws emphasis to points like the employees in McDonalds as being ‘without a name tag’. Saying this at the end of a sentence emphasises the point that McDonalds workers aren’t being given simple things like a name tag and thus drawing our attention to this and engaging us in a fact that very few may even notice. The use of facts also makes this an engaging article because it strengthens the points he is making yet also it brings more detail into such areas like ‘freezing the patties to -18 C in 90 seconds’. The author also uses historical evidence to emphasis how McDonalds has expanded so rapidly and this draws attention because it represents the progress the company has made and emphasised the role it takes in society since its origin.